Home - ROB GTM

15+ years turning marketing spend into pipeline, conversion, and revenue.

Every business runs on the same mechanics — targeting, messaging, the page that converts, the follow-up, the sale, the retention. I rebuild the ones that are underperforming and put them back in market, then either run them or lead the team that does.

15+ years of proven expertise running growth in cyber, digital services, national events, auto, finance and more — industries that share almost nothing except that the funnel had to work.

Digital isn't a channel anymore — it's the whole business, from the website to the CRM to the contract to the upsell. The companies that optimize each part of it are the ones that will win.

If you want to win. Let's talk.

Night-lit globe with network lines connecting cities

B2B SaaS · Cybersecurity

Zero to Global Acquisition Engine, 10+ Countries

IntelliThreat · VP of Marketing

15xCustomer growth

Before · The SituationSquare one.

First marketing hire at a young company with a few local customers, no marketing function and well-funded competitors.

No Marketing StaffNo WebsiteNo CRMNo Marketing Collateral or Asset LibraryNo Ad HistoryNo Channel and/or Partner Enablement

What I BuiltEverything from zero.

Every piece had to work and prove it was working — small team, small budget, crowded market.

Marketing DepartmentIn-House Website Production$300KSavedSalesforce CRM & AutomationRebrand & Asset LibraryDemand Generation50%New revenueReseller Channel50+Partners

After · The ResultGlobal in 2 years.

A handful of local customers became 150, across 10+ countries.

1stMarketing Hire

$300K+Cost savings

70%New revenue marketing-sourced

10+International markets

Chevrolet Corvette, Malibu, Tahoe and Silverado parked front-on

Automotive Retail & Marketing

From Worst to First in the Region

Priority Chevrolet

42%Internet sales

Before · The SituationDead last.

The lowest-performing internet sales department in a 26-dealer regional group.

Slow Lead Follow-UpUnstructured Process4 Unmanaged and Expensive AgenciesIneffective Ad BudgetUnused CRM DataDaily Missed Upsell Opportunities

What I BuiltFixed what existed.

Most of the gain came from budget and data the dealership already had.

Lead Response Playbook & ProcessHired, Trained and Built Internet Sales Department7Reps ledReplaced Ineffective Agencies6ChannelsOptimized Ad Spend and ROI$50KMonthly budgetCRM Sales IntelligenceReal-Time Service Upsell Alerts

After · The ResultFirst in 1 year.

Lowest in the group to #1 New Car Sales performer in the Mid-Atlantic Region.

#1Of 26 dealers

3xSales per month

$1.2MFrom existing customers

$25KMonthly agency savings

Educators talking around a conference table

Education · National Conferences

10 Conferences, Sold Entirely Online

AccuTrain · Digital Marketing Manager

80%Ticket sales growth

Before · The Situation"10 of everything."

10 conferences on 10 separate, poorly performing websites, with strategy, ad spend, SEO and email all split 10 ways.

Fragmented Brand PositionNo Funnel Visibility10 Disconnected WebsitesBudget Split 10 WaysDiluted SEO AuthorityManual Work Over Strategy

What I Built"The fix wasn't more spend."

10 funnels nobody could optimize became 1 that could be, and maintenance time became strategy time.

One Funnel to Optimize, Not 1010 → 1FunnelsEvery Channel, One DomainIn-House Website Design & Development100+PagesBuilt for Low-Cost UpkeepConsolidated SEO AuthorityReal-Time KPI Dashboard10Sites tracked

After · The Result"Back-to-back record years."

Sales grew 80% by year 2, and the consolidated funnel kept compounding.

6.4xBlended ROAS

$746KEvent revenue added

$250K+Virtual pivot revenue

1,865%Website traffic growth

Platforms & Tools

I weaponize this stack against everything slow, broken, or losing to a competitor.